Personalized and Content-Centered UX
With the advent of technology, most businesses are resorting to Artificial Intelligence for personalizing the end user experience. The idea is to make every user feel like a privileged customer. Incorporating artificial intelligence for delivering a more personalized UX will be the trend in 2020. Most businesses have hired UX experts to understand and cater to the needs of each user. Moreover, the UX is content driven and hence the influx of content and UX is the key factor for driving organic user engagement. There has been a certain growth of content-centered UX among the top web designing companies in India.
A Lot of GIFs
The Graphics Interchange Format (GIF) facilitates an interactive user interface. The usage of GIFs has multiplied exponentially over the past year across communication apps and networking sites. Incorporating GIFs can prove to be a good web design. These can be informative with a touch of humor. GIFs are more likely to deliver a more humane experience for the end user.
Chatbots for Assistance
You must have encountered at least one chatbot while surfing through websites. These are interactive elements that answer the basic queries of the end user. With Chatbots on the website, the users can gain instant access to your team. They help in online reputation management. They can be of great assistance for users who are unable to locate specific information on the website. They facilitate assistance to existing customers and help in converting potential customers too.
Good Loading Speed
To create a good impression on a potential customer, your website needs to have a good speed. If a website takes more than 3 seconds to load, the visitor is likely to bounce back. Make sure your website is not too data-heavy. You can get the speed of your website checked by PageSpeed Insights. It is crucial to have a fast loading website as even Google prioritizes websites that load faster. Good web design must incorporate a good speed for the website during the designing process.
While the more preferred trends are minimalistic, video backgrounds are in trend too. This is primarily because they have proven to increase the conversion rate. A video is more compelling and they have better SEO performance over text or articles. A user is more likely to stick around the website for longer on seeing a video play in the background. This is good for SEO as it raises the average time on site. The videos being incorporated must be of high quality and short.
With these ever-changing trends, staying ahead of these changes can be crucial for driving engagement on your business website. You can hire a top digital marketing agency for enhancing elements of your website and rank higher in the search engine results page.